Ratings and reviews are increasingly becoming an important aspect of digital marketing.The current trend of customers is to verify the quality and efficiency of goods and services a firm offers before proceeding to buy the same. People confirm the value of services and products by going through testimonials of other users. Most commonly viewed reviews are Google reviews though there are other types of reviews. Clients regard highly the opinions of other clients concerning a business. This is because for them, what a fellow client says portrays a truer image of the company and its products and services than is displayed on a company’s website. Ratings and reviews, therefore, have a great influence on consumer’s decision making. Making good use of reviews on a company’s website is, therefore, essential. Reviews that portray the business as reliable and experts in their field are likely to win the business more buyers.
Websites settings and configurations allows business to control what they want to be visible on the website. This is however, not possible when using reviews from Google and Yelp but Google reviews can be displayed through other means other than websites such as yelp and Amazon. Bad reviews are not always harmful,when addressed appropriately they can actually be used to improve the business. Responding to negative reviews in a professional manner helps in upholding a company’s image. It is important to acknowledge clients who give positive feedback.
With today’s fast paced generation, only what is outstanding will keep them looking. A good review can be eye catching to a reader on your website and will probably win them over as they indulge in knowing more. Also using reviews from big sites gives a company bargaining power when pitching for sales from potential buyers. Go-Forth Pest Control in Wilmington, NC is an example of a small business enterprise that is taking advantage of reviews from Google and featuring them on their homepage.
Google reviews are free unless a business is looking to increase flexibility and make work easier by buying additional plug-ins. Most applications have built in options that don’t require one to buy plug-ins. Google offers a plug in called Google places reviews. It can feature up to three reviews at one time. To suit the theme and website design, the review panel can be modified from the configuration settings.
Yelp is another popular review platform for industries.Reviews from Yelp are credible since it has a filter that only allows reviews from customers. Yelp widget pro is an additional feature that clients get upon subscribing to WordPress. Reviews from facebook can also be used on a company’s website.
Though this article covers the three common types of reviews; Google, Yelp, and Facebook reviews, there are many other types of review. The three review types are website friendly because they can be used with features readily available within website settings without having to purchase additional features.