How to Select an SEO Company
With the huge amount of spam and unscrupulous companies operating online, it can be disappointing and daunting to find the right SEO agency for you. After all, SEO is a long-term investment and even has the power to make or break your online presence, so you have to do your due diligence prior to making any key decisions. Here are five crucial points that you should consider when planning to hire an SEO company:
If they make offers that seem too good to be true, they probably are. and don’t use guarantees. SEO is a continuous process, and no one can ever guarantee a specific ranking, considering that search algorithms are constantly changing. If they do make such promises, be alarmed.
It’s always a good idea to check how long an SEO company has been in business before taking them seriously. The length of their history and the types of clients they have worked with, indicate their level of experience.
Good SEO companies will not only be prepared with multiple case studies to show you, but they will also be more than glad to have you take a look. The case studies should emphasize their work and provide specific examples of their performance, allowing you to assess their expertise and skill. In other words, case studies show you what they can likely do for you based on what they have done in the past.
There is no such thing as an ‘SEO certification,” but several legitimate agencies do hold standard certifications for Analytics and PPC. Search engine giants also have their own PPC certifications, and agencies that have these certifications have demonstrated their knowledge of these search engines’ advertising platforms.
White Hat vs.
Lastly, have your potential agency carefully discuss the strategies they use in layman’s terms. If they use strategies that seem deceptive or unethical in any way, be careful. If your SEO company uses black hat strategies, you might end up with a banned website! Good agencies will answer your questions without any fuss and give you all the details you need to know about their strategy.
Although SEO can be a daunting subject if you are unfamiliar with it, you need to equip yourself with at least some basic knowledge and be wise in choosing an SEO agency. If possible, make a list of the best SEO companies you’ve researched and compare them before making your final choice.